Stop Blogging and Start Copywriting; Go Where the Money Is

Every copywriter can be a blogger, but not every blogger can be a copywriter.

Photo by Andrew Neel on Unsplash

To become a copywriter, you must have a certain level of finesse, elegance, and creativity which eludes most people.

On the other hand, to be a blogger, you need a website and enough thoughts to put pen to paper (or keypad to computer monitor, if you prefer).

I’m not suggesting you can’t make money from blogging, far from it.

If you have a good strategy and strong writing skills, there is money to be had and a lot of it.

But, blogging started as an outlet for people to vent their frustrations, pain, and annoyances. It was a hobby and a way for introverts to rant and rave without ever having to interact with anyone.

Sadly, blogging as a “hobby” is the norm for most bloggers. Not by choice, usually. But because they don’t have the strategy, skill set, or know-how to turn it into something more.

If you’re serious about making this transition, then you know what needs to happen to obtain clients and make money. While it may not always happen like that, it takes the guesswork out of it (unlike blogging).

Need more evidence? Here are three reasons why you need to stop blogging and start copywriting.

Pay Is Lousy

Contrary to popular belief (mainly in freelance writing circles), blogging doesn’t pay well. While top-tier clients may pay between $100 to $300 per blog post for experienced and reputable freelance writers, you’ll be lucky to get $25 per post for most jobs.

And this doesn’t include the guest posts you do for free to rank higher in Google or something.

Compare this to what you can make as a freelance copywriter, and the difference is shocking (and depressing if you’re a blogger).

An average copywriter can charge anywhere between $200 — $400 per job. Sure, copywriting jobs are vastly different, with some taking one hour to complete and others several hours.

Companies and ad agencies are in desperate need of copywriters with solid writing skills who know how to sell using their words and influence.

They won’t give your fee a second look, either, because they know that good copy will bring in five times what they paid you.

Blogging Sucks Up All Your Time and Energy

Photo by Nathan Dumlao on Unsplash

The first thing all aspiring freelance writers do is start a blog. Not because they want to, but because that’s what they think they should do (or are told to do).

Before you know it, you spend all your time and energy writing blog posts and marketing them to various social channels. The time could have gone to earning money from an actual paying client for far less time.

This is not to say blogs aren’t helpful. Of course, they are.

But it’s all about coming up with the right strategy and sticking to it.

First and foremost, you should only publish one blog post to your blog every week. Any more, and you’re spending too much time blogging.

All your blog posts should be, at minimum, 2,000 words (with one exception, read below). Google will thank you.

No substandard blog posts, either, but only those that provide important information on tips and tools people actually want to read. In short, no filler posts. It insults your reader and wastes everyone’s time, including yours.

A second reason is to expand your portfolio. No paying client will hire you if you don’t have anything to show them. Period.

It would help if you had something, and quick. A well-written blog post is that something.

Here is when you can write a few 1,000-word blog posts to add to your portfolio to show prospective clients.

Just enough to get the ball rolling, then transition to the one post per week blogging strategy discussed earlier.

The rest of the time you need to spend finding copywriting jobs and working on projects.

Blogging Limits your Potential

Bloggers are limited to what they can write about or seek. If you have a fitness blog, then obviously, your entire focus is centered on fitness-related content.

Your day is spent keeping tabs on your blog and thinking of what content to put out next. You wait for revenue to find you rather than seek it out.

With copywriting, you take the initiative to apply for jobs, form relationships with potential clients and are not held back with what you can do. Or apply to.

Copywriters are known for their creativity, wittiness, and overall awesomeness. You can use your skills to write web copy for companies, white papers for academic or business-related institutions, or social media posts for well-known bloggers and other influencers.

It’s endless as to what you can do or what you can pursue.

Whereas, blogging is just blogging. You put out posts hoping it gets enough traction to make it (and you) relevant.

Concluding Thoughts

If you want to be a blogger, be a blogger. There’s nothing wrong with that, and don’t get discouraged for the lack of love I’ve shown bloggers.

I’m simply suggesting you leave the door open for other avenues of career growth and revenue streams.

I’m sure we can all get on board with that.

I'm a freelance writer for hire who specializes in copywriting. I work closely with BTC and BTB businesses providing digital marketing content.